Natural Color Caps
The market trend
Natural Color Caps
In contrast to conventionally used dyes, our Natural Color Caps offer the great advantage of being able to do without any E number.
They pick up on current market trends and meet consumer demands for more naturalness and responsible consumption.
OUR NATURAL COLORS AROUSE ATTENTION, EMOTIONS AND EXPECTATIONS.
Color range: blue, yellow and purple
Depending on the color, the natural dye is obtained from the blue-green algae spirulina, from the yellow safflower or from the purple carrot.
Blue Natural (HPMC)
Sizes: 1, 0 & 00
Yellow Natural (HPMC)
Sizes: 1, 0 & 00
Purple Natural (HPMC)
Sizes: 1, 0 & 00
Naturally? Yes, please!
WHEN SELECTING FOOD, THE FACTOR OF HEALTH IS GETTING MORE AND MORE INTO FOCUS.
The European market for vegan food supplements is expected to record in forecast period 2020-2025 a growth rate of 9.4%.**
„THE NATURAL” IS ALSO AN ATTRACTIVE PRODUCT FOR YOUR RANGE. USE THE POWER OF COLORS FOR YOUR HARD CAPSULE RANGE.
CONSUMERS WANT NATURALNESS AND AUTHENTICITY.
A common phenomenon that can be observed is the tendency of consumers to seek a kind of return to basics, towards simple ingredients and genuine foods.
Consumers around the world are making their choices more and more consciously and carefully and for the majority, genuineness has now become a priority. Globally, 58% of people say, they would like more choice in All Natural products, and the trend is rising.*
* Source: “Global Ingredient and Out-of-Home Dining Trends Report”, The Nielsen Company, 2016
** Source: https://www.mordorintelligence.com/de/industry-reports/europe-vegan-supplements